Earth Day, celebrated on April 22nd every year, promotes environmental awareness to honor our planet Earth. This year's theme is 'Invest in Our Planet’ promoting a green economy that unites governments, businesses, and individuals. In the mission to conserve our planet, Earth Day seeks to involve as many people as possible.
There are plenty of options to get involved in Earth Day! In fact, many companies, small businesses and citizens participate through different actions. One that is particularly important for us, is the global cleanup. In 2022, our YOGI TEA® Team participated too and helped cleaning up different neighborhoods. For each YOGI TEA® Team member who participated, a tree was planted, reaching a number of 300 trees.
This year, we also plan many different actions to celebrate Earth Day with our YOGI TEA® Team. In Germany, we cooperate with the “Deutsche Wildtierstiftung” to help wild bees in our environment. As you may know, wild bees are an endangered species, that constantly struggles to find the right habitat to feed themselves and reproduce. What they need is a structurally diverse environment. That’s why we’re excited to plant up to 3.000 seedlings! The planting of our trees transforms a monotonous, storm-damaged coniferous forest into a mixed forest, rich in species. A forest that is undermixed of oak and beech is less likely to be attacked by bark beetles, better protected from storms, and more suited to the future. In this way, we will create a valuable habitat for many animals.
In Italy, we raise awareness on various sustainability issues through a cleanup, education sessions and fun activities with our team members, such as our "Let it grow" contest: we will hold a contest based on the ability to sprout seeds and grow a plant. All employees can participate, and the 3 best seedlings will win a price. Furthermore, we will be planting maple trees with the association "Fustaja", a local no-profit association created by people who live nature with the aim of repopulation of green areas.
Follow us on Instagram @yogiteaeurope to see how our Earth Day 2023 looks like!
Want to join us cleaning up on Earth Day? Here, you can find a map that indicates the clean up events in your area! We also have some tips for a successful Earth Day cleanup:
Take pictures and share them with your friends and followers on social media, if you like. Tag us @yogiteaeurope for a chance to get reposted on Earth Day!
For us, sustainability counts every day. Here are some ideas, if you want to continue to celebrate our planet, beyond April 22nd:
Everything we do today will make a difference in the future. Participating in actions, such as Earth Day, helps us to remind ourselves to cherish our planet and our environment, as well as not taking it for granted. At YOGI TEA®, we want to sustain the environment and take responsibility for our impact on it. Our Doing Good and Sustainability projects always aim to better environmental and social conditions, specifically in regions where we source the ingredients for our delicious blends. This year, we support a reforestation project in Madagascar with our YOGI TEA® Happy Nature. Learn everything about our vision for a better planet and join us in our journey.